Are you in the people business?

 Are you in the people business? Do you know who your people are? Do you care about them? Are you interested in them? Do you want a connection with them? I hope the answer is yes. Whether in business or personal relationships, people matter. If you are in the people business, your primary reason is to serve them and develop a connection and rapport with them. YOU and your product are secondary. You will find when the attention is on others rather than you or your product, you will enjoy your job and relationships more and chances are be more successful in the process.